Attractive product presentations are a sure way to increase retail sales. According to a recent survey, 90 percent of shoppers will fall for impulse buys and purchase items not on their shopping list.
That is why retailers carefully study and use planograms (or POGs) in arranging products, fixtures and displays throughout their stores. An effective planogram will promote the products with the higher margins and maximize the sales potential of each store.
Retail merchandising software helps retailers in making sure that their planograms are properly implemented. With retail merchandising software, planogram managers at headquarters or regional offices can better communicate their plans to field reps and store personnel, and actually see what is actually implemented at each store, without leaving their desk.
A retail merchandising software solution will allow local retail staff to:
- Use their own or shared mobile devices to audit store sets, resets, and seasonal displays.
- Access planogram images and PDFs to make sure instructions are being properly followed.
- Communicate discrepancies to decision makers, achieving faster resolution to issues that could potentially hurt store profits.
VisitBasis is a retail merchandising software solution that provides managers and supervisors the opportunity of managing planogram implementation and auditing in real time. VisitBasis was developed by merchandisers, for merchandisers and it improves communication between office/planning and field staff, leading to better store layout and sales outcomes.
Ready to take your planograms and retail space planning to the next level? Sign up today for a free trial of our retail merchandising software at www.visitbasis.com.
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