Friday, August 24, 2018

What to Look For in the Best Mobile Merchandising Solution for your Business

Retail-focused businesses depend on merchandising audits to keep track of their in-store availability, presentation, and – in some cases – perception. Companies, from product manufacturers to distributors and marketing agencies, rely on field reps to perform those activities and are increasingly adopting mobile merchandising solutions in order to streamline the flow of information from the stores to decision makers.

However, there are quite a few merchandising app providers on the market, making it challenging for management to decide on the ideal solution for their company.

Therefore, when looking for the best mobile merchandising solution for their needs, managers must make sure that the chosen software provides the following capabilities:

Customizable forms
While dairy products might need frequent checks for expired items, fast-moving products will have to be checked for out-of-stocks, and promotional displays will be checked for integrity. A mobile merchandising solution that allows fully customizable forms will adapt to those different audit needs.

Customizable distribution lists
Product selection normally changes by retail chain, but can also vary by store. The best mobile merchandising solution will allow for those variations in distribution and must-stock-lists will make it easier and faster for reps to perform audits since tasks will be tailored to each store’s product selection.

Real-time reporting
One of the main reasons that businesses chose to adopt a mobile merchandising solution over traditional pen-and-paper audits is to eliminate the lag time between data capture at the store and management reports. Therefore, real-time reporting is a must-have – leading to faster resolution of mission-critical issues such as out-of-stocks and damaged merchandise.

Data exchange options
Mobile merchandising solutions must be flexible when it comes to data exchange: While an audit summary report in PDF might be necessary with the fulfillment department to justify an extra shipment, a brand manager will probably need hard data in Excel format in order to generate charts for a board presentation, and yet planning might want direct BigQuery access to generate their own custom reports.

VisitBasis mobile merchandising solution offers all the above and more: Schedule an online demo right now!


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