But mobile technology has brought merchandising software solutions that make it much easier to plan and manage retail planogram compliance checks.
With a mobile merchandising solution, smartphones and tablets not only replace the old pen-and-paper method – virtually eliminating cumbersome data transcription – but also become de-facto merchandising auditing tools that provide managers real time access to retail planogram compliance check results.
The quality of information captured with mobile devices is also more relevant than on pen-and-paper: Pictures naturally provide a much more palpable view of store shelves, for instance, than any description could ever do.
VisitBasis is a mobile merchandising software that make retail planogram compliance checks a breeze. It provides managers an easy-to-use setup and management interface that allows them to:
- Create custom audit forms and checklists,
- automatically set mandatory tasks for each location,
- customize must-stock-lists by store or chain,
- track in real time the location and activities of field reps,
- run visit reports as soon as the visits are finished.
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