Skip to main content

How to Make the Most from the Challenges Facing Mobile In-Store Execution

Image
By
The business of in-store merchandising and execution has modernized dramatically with the recent advances in mobile technology and the development of field activity management systems.

Despite new technologies, however, many challenges still remain in coordinating field teams and collecting relevant data, including fraudulent check-ins, network coverage issues, and device compatibility.

Therefore, if a mobile field activity management system is to really work for retail execution and merchandising business, it needs to address such challenges accordingly.

VisitBasis Retail Execution is a complete mobile data collection solution designed to build, schedule and monitor field team activities in real time. It provides tools for all types of field and in-store activities, including merchandising, field marketing, outside sales, auditing, mystery shopping, POS asset management, and product demonstrations, among others.

VisitBasis deals with the modern in-store execution challenges in the following ways:

  • Fraudulent check-ins: VisitBasis mobile app does not have a check-in/check-out button. It automatically detects via GPS the field rep’s location and every activity will be geo and time-stamped so managers can be sure that the tasks were performed at the intended location.
  • Network coverage issues: There are still many blind spots in mobile network coverage, especially inside buildings. VisitBasis works both online and offline, so field reps can perform the tasks assigned to them offline and then the system will synchronize automatically once a connection is established.
  • Device compatibility: VisitBasis Retail Execution is compatible with most mobile devices on the market, including iPhones, iPads, Android smartphones and tablets. This BYOD (bring your own device) strategy means field reps can use their own mobile device (and save in equipment costs and training) as well as rely on back-up equipment, should the need arise.

See for yourself how VisitBasis Retail Execution can help with your organization: sign up today!
Labels:

Comments

Post a Comment

Popular posts from this blog

Implementing Sustainable Merchandising

By
In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all
Post a Comment
Read more

Field Marketing Automation: Ultimate Analytics that Drives Your Business

By Anonymous
Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s
Post a Comment
Read more