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Showing posts from September, 2016

Using Mobile Resources for Visual Merchandising

VisitBasis  was designed by merchandisers, for merchandisers. It is a complete mobile visual merchandising software solution that allows you to quickly and easily implement a cost-efficient point-of-sale data collection system with no need for technical knowledge. Schedule today a  VisitBasis Merchandising  software demo , or  sign up for a free trial !

Why Mobile Means Savings in Data Collection

Mobile technology is everywhere. From gaming to medical devices, almost every field has a mobile application of its own. In some fields, however, mobile applications can pose a distraction or incur in excessive costs. That's not the case with data collection. Mobile data collection software brings considerable savings compared to the old pen-and-paper alternative. These savings include: Time: Filling forms and then transcribing them is time-consuming and tedious. Mobile data collection software not only allows reps to collect information on their smartphones or tablets but it also provides tools for optimizing forms and does away with transcribing. Personnel: As mentioned above, mobile data collection software eliminates data transcribing , meaning that the staff that used to be allocated to this tedious task can now perform other responsibilities. Paper: Eliminating paper forms and transitioning to mobile ones means getting rid of the huge volume and weigh that paperwork g...

Bringing Forms from Paper to Mobile Data Collection Software

Easily bring paper forms into mobile with mobile data collection software. VisitBasis helps you automate your data collection by bringing forms to your field rep mobile devices. VisitBasis  is a comprehensive solution for retail audits, market research, surveys, and competitor analysis that streamlines your data collection through features such as custom mobile forms, real-time reporting and analytics, GPS mapping and tracking, and instant notifications through chat room integration, among others.

Effectively Enforcing Brand Consistency in Retail

Visual merchandising is the art of presenting products in a way that makes customers want to buy them. It has been proven over and over that enforcing brand consistency through point-of-purchase product presentation positively affects sales results and customer loyalty. For instance, a recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales . Visual merchandising software is the most effective way to enforce brand consistency at the point-of-purchase. With visual merchandising software, field reps and merchandisers have the ability to: Visually access planogram information for each individual point-of-purchase, allowing them to more accurately match the product or category layout to pre-set brand standards. With their smartphones or tablets, take pictures of product shelving and displays that can then be accessed by stakeholders in departments such as merchan...

Monetizing Results from Your Merchandising Team Activities

In corporate accounting, departments such as marketing and merchandising tend to be exclusively on the "expenses" column while sales takes all the credit for revenues . This is something that should not be taken lightly: In order to maximize profits, businesses are always looking for ways to shrink cost centers as much as possible so any expense that does not generate tangible sales returns is immediately at risk . Mobile software for merchandising can provide you the tools to turn a perceived cost center into a revenue center and show upper management the return on their investment by clearly connecting sales results with the respective marketing and merchandising activities. Implementing mobile software for merchandising will not only empower your individual field team members with a tool that streamlines their in-store activities, but also gives managers a powerful monitoring, training and mentoring channel. Here are some ways in which mobile software for merchandis...